PUBLISHER AGREEMENT AND ACCEPTANCE OF PUBLISHERS:
This LeadsMarket.com Publisher Agreement (the "Agreement") is entered into by and between LeadsMarket.com LLC, a Nevada limited liability company (mailing address 16161 Ventura Blvd, Ste C717, Encino, CA 91436) ("LeadsMarket.com") and you, a participant in the LeadsMarket.com publisher program ("Publisher") featured on www.leadsmarket.com (the "LeadsMarket.com Website"), and sets forth the parties’ rights and obligations regarding said publisher program (the "Publisher Program").
Notwithstanding the effective date of this Agreement, LeadsMarket.com shall have sole discretion to determine the date that any Publisher is allowed to function as an Publisher through the Publisher Program.
This Agreement is subject to change in LeadsMarket.com’s sole discretion and without prior notice. Changes may include, without limitation, the payout structure, payout amounts, payment procedures and other Publisher Program-related policies; provided, however, that: (i) any amendment or modification to the arbitration provisions, prohibition on class action provisions, or any other provisions applicable to dispute resolution (collectively, "Dispute Resolution Provisions") shall not apply to any disputes occurring before the amendment or modification; and (ii) any amendment or modification to pricing and/or billing provisions ("Billing Provisions") shall not apply to activity occurring before the applicable amendment or modification.
The latest version of this Agreement will be posted on the LeadsMarket.com Website, and review this Agreement prior to using the LeadsMarket.com Website and/or Publisher Program. Your continued participation in the Publisher Program and/or use of the LeadsMarket.com Website after such modification constitutes your consent to such modifications. You also understand and agree that LeadsMarket.com may operate multiple websites that may be similar to or compete with the Publisher Program and that LeadsMarket.com may solicit customer referrals that may differ from the terms and conditions in this Agreement.
Further, you agree to rely solely on this Agreement in making your decision to enroll in the Publisher Program and that you are not relying on any representation, guarantee or statement other than as stated in this Agreement. For any insertion order (“Insertion Order” or “IO”) to be effective and enforceable, it must be accepted in writing by LeadsMarket.com in its sole discretion. Any IO submitted by or to LeadsMarket.com shall be deemed incorporated into this Agreement by reference, but any conflicts between such IO and this Agreement shall be superseded and governed by this Agreement.
TERM AND TERMINATION:
The term of this Agreement begins upon LeadsMarket.com’s written acceptance of the Publisher into the Publisher Program and ends when terminated by either party as set forth herein. Publisher may terminate this Agreement upon three (3) days’ written notice to LeadsMarket.com. LeadsMarket.com may terminate this Agreement at any time and for any reason in LeadsMarket.com’s sole discretion including, without limitation, (i) where LeadsMarket.com believes Publisher is in breach of this Agreement; (ii) where LeadsMarket.com believes that any website owned, operated or controlled by Publisher ("Publisher Website") or any e-mail database owned, operated or controlled by Publisher ("Publisher Database") is unsuitable for the Publisher Program (including, without limitation, where LeadsMarket.com deems that the Publisher Website contains material that could be unlawful, harmful, threatening, defamatory, obscene, harassing or otherwise controversial or objectionable); (iii) LeadsMarket.com believes Publisher is engaging in deceptive marketing; (iv) LeadsMarket.com believes Publisher is not, in any fashion, conducting permission-based e-mail marketing that fully complies with (a) all international, federal and state laws, rules and regulations including, but not limited to, the CAN-SPAM Act of 2003, as amended from time to time ("CAN-SPAM") or (b) the applicable published rules or guidelines of the Internet access service ("IAS") network, domain or e-mail servers to which it is transmitting commercial e-mail (for this Agreement, IAS shall have the same meaning as set forth in CAN-SPAM); or (v) upon the dissolution or insolvency of either party. Publisher is only eligible to earn "Commissions," as defined below, on transactions occurring during the term of this Agreement. Upon termination of this Agreement (1) Publisher immediately shall cease using, and shall remove from the Publisher Websites, any and all Content (as defined below) and/or other materials provided to Publisher from LeadsMarket.com; (2) Publisher immediately shall cease transmitting any and all e-mails in connection with any Advertising Campaign (as defined below); (3) any and all licenses and rights granted to Publisher in connection with this Agreement immediately shall cease and terminate; and (4) any and all Confidential Information, (as defined below) Content or proprietary information of LeadsMarket.com (includingany confidential or proprietary information of any Advertiser) in Publisher’s possession or control must immediately be returned or destroyed. If requested, Publisher will certify in a writing signed by Publisher or an authorized officer of Publisher that all such confidential and/or proprietary information has been returned or destroyed.
Registration with LeadsMarket.com shall confer no right to participate in the Publisher Program. Your Participation in the Publisher Program is subject to review and approval by LeadsMarket.com in its sole discretion. Upon LeadsMarket.com’s written acceptance of you as an Publisher, LeadsMarket.com grants to you a non-exclusive, non-transferable, revocable and limited license to use the Content made available via the Publisher Program for each advertising campaign ("Advertising Campaign") solely and exclusively for your efforts to market the products and/or services featured in each such Advertising Campaign and under the terms and conditions contained herein. LeadsMarket.com retains sole and exclusive ownership of all Content and other information developed by LeadsMarket.com or supplied to you at any time in connection with this Agreement.
LeadsMarket.com will provide to Publisher certain marketing pieces created by LeadsMarket.com and/or one of its Advertisers for the Publisher Program. LeadsMarket.com will post various creative materials, text links and/or banner advertisements (collectively "Content") on the LeadsMarket.com Website for download, use and publication by Publishers subject to the license set forth above and the other provisions of this Agreement. LeadsMarket.com may terminate Publisher’s right to use the Content in its sole discretion at any time and without prior notice. Subject to the terms and conditions of the Advertising Campaign offered by the applicable Advertiser, Content shall be used only to generate valid sales, leads, applications, registrations, clicks, impressions or other compensable activities (collectively, "Compensable Transactions"). Unless otherwise stated in writing by LeadsMarket.com, all Content provided to Publisher with any Advertising Campaign must include, in unaltered form, the LeadsMarket.com special transaction tracking codes as embedded in all such Content (the "Transaction Tracking Codes"). Publisher shall not modify, circumvent, impair, disable or otherwise interfere with any Transaction Tracking Codes or other technology or methodology required or provided by LeadsMarket.com in connection to the Content. LeadsMarket.com may change or revise the Content made available in its sole discretion at any time and without prior notice, and Publisher agrees to use only the most recent version of the Content posted on the LeadsMarket.com Website. Publisher may not alter, modify or otherwise change the Content in any manner whatsoever. Publisher may only use Content supplied by LeadsMarket.com and that is posted on the LeadsMarket.com Website. Use, or the attempted use, of any marketing materials other than the Content provided by LeadsMarket.com may result in the immediate termination of this Agreement without notice.
Publisher shall comply with field requirements set forth by LeadsMarket.com in this Agreement, in any applicable IO or in any written or email notice. LeadsMarket.com may reject without recourse any leads or transactions that do not meet the required fields.
MARKETING RESTRICTIONS/RESTRICTIONS ON USE OF CONTENT (US and UK)
Publisher agrees that LeadsMarket.com may direct the placement of the Content. Unless such direction is given (and subject to the terms and conditions of this Agreement, the rules relating to the particular Advertising Campaign and all applicable laws, rules and regulations), Publisher may display the Content in its Publisher Websites and/or in e-mail messages distributed to those e-mail addresses listed in its Publisher Database as it deems reasonable. Notwithstanding the foregoing, Publisher immediately must comply with any and all requests by LeadsMarket.com to modify, alter or otherwise change the positioning, placement, frequency and/or other editorial decisions related to Content. Publisher immediately must remove Content upon receiving instructions from LeadsMarket.com, or upon the termination or expiration of any Advertising Campaign.
Publisher shall NOT use brand names, trademarks or other intellectual property of another party (e.g., Milton Bradley or Apple) in the "subject" or "from" lines, or body of any commercial e-mail transmission. Publisher shall not use any brand names, trademarks or other intellectual property to direct traffic to any Publisher Websites or Advertiser websites including, but not limited to, purchasing keywords from a search engine service provider that include the trademark, service mark and/or brand name (or any derivative of any such trademark, service mark or brand name) of any of the Advertisers, LeadsMarket.com or their respective publishers or clients.
Publisher shall not use any deceptive practices to generate leads (for example and without limitation, "job sites" that mislead consumers with the promise of employment for completing an offer such as an education or business opportunity). Publisher shall not post or transmit any deceptive content on public message boards, chat rooms, or in public areas of social networking and job sites, including without limitation Facebook.com, Craigslist, etc. Publisher shall not allow Content to be placed on any non-Publisher Websites without the prior express written consent of LeadsMarket.com. Publisher shall not include or promote any Content or Advertiser Campaigns through any blogs, news articles or other social media without the prior written consent of LeadsMarket.com for each use.
Publisher must place or use the Content only intending to deliver valid Compensable Transactions. Publisher shall not, nor knowingly or negligently permit any person to, activate the Content or inflate the Compensable Transactions through any deceptive or misleading practice, method or technology including, but not limited to, using any spyware, adware, device, program, robot, Iframes, hidden frames, redirects, spiders, computer script or other automated, artificial or fraudulent methods designed to appear like an individual, real live person performing a Compensable Transaction. Publisher agrees and acknowledges it shall not: (i) use incentivized offers, create the appearance of incentivized offers, establish or cause to be established any promotion that provides any incentives, sweepstakes entries, rewards, points or other compensation to be earned in connection with generating Compensable Transactions, or otherwise attempt to induce Internet users to click on the Content or perform any action through any other incentives, without obtaining the prior written approval of LeadsMarket.com; (ii) place any statement in close proximity to the Content requesting e-mail recipients or Internet users "click" on the Content (e.g., "Please click here"); (iii) place misleading or deceptive statements in close proximity to the Content; (iv) take control of a user's computer by delivering advertisements that a user of a computer cannot close without turning off the computer or closing all sessions of the Internet browser for the computer; (v) install or execute on another's computer one or more additional software program(s) without consent of the user (upon obtaining such consent, Publisher must provide instructions to disable the software, such that the software is easily identifiable and the removal of which can be performed without undue effort or special knowledge by the user of the computer); (vii) distribute spyware or other similar or harmful software; or (viii) redirect traffic to a website other than the website listed by the Advertiser. The Publisher Websites must be fully functional at all levels. "Under construction" pages or sections are not permitted. Spawning process pop-ups are also prohibited.
MARKETING RESTRICTIONS/RESTRICTIONS ON USE OF CONTENT (UK-Specific):
Specifically, Publishers must observe the following:
- Templates created and approved by Three Rose Lions will be available for use in the UK. The appearance of the templates (which include websites, banner ads, email creative, etc.) should not be modified by Publishers without prior written approval of Three Rose Lions.
- Subject to Three Rose Lions’ review and prior written approval, Publishers may be allowed to use their own creative, but only to the extent such use is pursuant to publisher’s FCA permission/authorisation or otherwise complies with Three Rose Lions’ legal obligations. In such case, the following rules will also apply.
All marketing materials must:
(a) use plain and intelligible language;
(b) be easily legible (or, in the case of any information given orally, clearly audible); and
(c) specify the name of the advertiser.
Where an advertisement includes a rate of interest or an amount relating to the cost of the credit whether expressed as a sum of money or a proportion of a specified amount, the advertisement also must:
(d) include a representative example; and
(e) specify a postal address at which the credit broker or advertiser may be contacted.
Additionally, any direct marketing campaigns should only be made if the intended recipients are likely to qualify for the product or service. The intended recipients must be reasonably able to obtain: (i) the products or services advertised, (ii) the interest rates advertised, (iii) rewards offered (if any), and (iv) other loan features offered.
Factual Accuracy. When terms and conditions of loans are mentioned or used in Three Rose Lions’ or Publishers’ advertising materials, they will clearly, prominently, and accurately describe the limitations or conditions of the loan terms or the availability of services. These may include, but are not limited to, the following items:
(a) Time limitations;
(b) Favorable rates;
(c) Promotional features;
(d) Expiration dates;
(f) Future changes in terms and conditions;
(g) Conditions for cancelling;
(h) Renewal options;
(i) Additional finance charges;
(j) Charges associated with returned or late payments;
(k) Payment options; and
(l) Any rewards or discounts.
Advertising materials must clearly, prominently, and accurately describe any related services that are either optional or required to obtain certain terms. If the consumer must obtain other products or services to receive a loan at the disclosed APR, any additional fees that will be incurred must be disclosed (e.g., funds transfer fees or credit insurance).
Marketing materials must clearly and conspicuously disclose any services or goods that are provided in connection with the loan (e.g., buyers’ clubs, credit protection), including which business is offering the good or service and the separate costs of each. Three Rose Lions must obtain the express consent for such services or goods from the consumer.
Advertisement Requirements. All advertisements must also meet the following requirements:
(a) They cannot be misleading, by inclusion or omission;
(b) Must be in plain and intelligible language;
(c) Must be easily legible, as not to use small fonts or font colors that blend with the background;
(d) Must include the name and postal address of the firm; and
(e) Must be representative of actual loans, with the appropriate information provided as detailed under the below sections.
“Representative Example”. The “representative example” must include the following information:
(a) the rate of interest, whether fixed, variable or both;
(b) the nature and amount of any other charge included in the total charge for credit;
(c) the total amount of credit;
(d) the representative APR;
(e) the duration of the agreement (unless open-ended); and
(f) the total amount payable by the debtor and the amount of each repayment of credit (unless open ended).
The representative APR must be at or below which the advertiser reasonably expects, at the date on which the credit advertisement is published, that credit would be provided under at least 51% of the consumer credit agreements which will be entered into as a result of the advertisement. (See Consumer Credit (Advertisements) Regulations 2010)
Prohibited Terms. Do not use the following terms, phrases or similar expressions:
(b) “interest free”;
(c) “no deposit” (where advance payments are to be made);
(d) “loan guaranteed” or “pre-approved”;
(e) “gift” (or “present” in that same context)
Email Marketing. Email marketing materials must go only to consumers that have opted in. Email creative must include the following:
(a) Accurate headers;
(b) Appropriate information in the “from” line;
(c) A relevant and accurate “subject” line that describes the content of the email;
(d) An accurate postal address for the sender; and
(e) A functional “unsubscribe” mechanism.
Telephone Marketing. Telephone marketing presently is not performed by or under the direction of Three Rose Lions and is not authorised to be performed by Publishers without prior written approval.
Disclosures. Marketing materials must clearly, prominently, and accurately describe the following:
(a) Costs of the product or service (including amount, percentage interest rate, and APR);
(b) Benefits of the product or service;
(c) Fees of the product or service (including penalties and other charges that may be imposed and the reason for imposition); and
(d) All other specifically required information or messages for specific types of products or services.
Additionally, advertisements must only state those terms that are actually available or which may be arranged (e.g., maximum loan amounts, repayment options).
If any of the following will be performed, then they must be clearly and conspicuously disclosed in the marketing materials:
(a) Credit checks prior to offering credit; or
(b) Sharing of application information with third parties.
According to the FCA Handbook: General Provisions (“GEN”) 4.3 all letters to consumers, such as e-mails or hard-copy advertisements, must contain the following disclosure exactly as written:
“[name] is authorised and regulated by the Financial Conduct Authority. Interim Permission Number [#]”
The risk warning also must be provided in a prominent way, preferably above the fold on any website, and in a font color, size and style that will allow it to be seen and read easily:
“Warning: late repayment can cause you serious money problems. For help, go to: moneyadviceservice.org.uk”
Compliance with Quality Control Guidelines (Exhibit A)
Publisher shall comply with the Quality Control Guidelines (“QC Guidelines”) included herein as Exhibit A, which may be updated at any time without notice, and which are effective upon being updated and published herein or delivered to Publisher via email, whichever first occurs. Failure to comply with QC Guidelines shall result in transactions being deemed non-Compensable Transactions.
Prohibited Use of Company Names and Contact Information:
Publisher is prohibited from posting LeadsMarket.com’s or any of its related companies name and/or contact information on any website, blog or other internet property owned, operated or controlled by Publisher. Publisher shall list its actual business name (or individual name, if doing business as a sole proprietorship), business address, telephone number and email address on any website, blog or other internet property owned, operated or controlled by Publisher.
Publisher agrees that during the term of this Agreement it shall maintain accurate books and records relating to its use of the Content and Suppression Lists (defined below). Publisher agrees that LeadsMarket.com, or any designee of LeadsMarket.com legally bound to obligations of confidentiality and non-disclosure, shall have the right during the term of this Agreement, and for a period of six (6) months, to examine, inspect, audit and review all such books, records and any source documents used in the preparation during normal business hours upon written notice to Publisher at least seven (7) business days prior to the commencement of any such examination, inspection, review or audit. Such audit shall be at LeadsMarket.com’s sole cost and expense and shall be limited to those books and records that relate to Publisher’s use of the Content and Suppression Lists. Notwithstanding the foregoing, if LeadsMarket.com uncovers any material misconduct associated with Publisher’s use of the Content or Suppression Lists, then the audit shall be at the sole cost and expense of Publisher, payable upon demand.
LeadsMarket.com shall pay commissions according to the payment terms of the applicable Advertising Campaign ("Commissions") as set forth in the Publisher Program or on the LeadsMarket.com Website. LeadsMarket.com shall pay Commissions based on the Compensable Transactions recorded by the Transaction Tracking Codes approximately thirty (30) days after the last day of a calendar month, for Commissions earned in that month. All determinations made by LeadsMarket.com in connection with the Transaction Tracking Codes, Compensable Transactions and any associated payments due to Publisher shall be final and binding on Publisher. Payments will be made to Publisher provided that the Publisher account has reached a minimum of one hundred dollars ($100.00) ("Payment Threshold") in accrued revenues. Where an account has not reached the Payment Threshold, the amount due to Publisher will continue to roll over to the next month until an amount equal to or greater than the Payment Threshold has been reached. Upon termination of this Agreement, Commissions due and payable to Publisher (including amounts below the Payment Threshold) will be paid at the next regularly scheduled billing cycle. LeadsMarket.com, in its sole discretion, may withhold any and all payments due and owing to Publisher until the Advertiser has paid LeadsMarket.com for the associated Advertising Campaign. LeadsMarket.com, in its sole discretion, may reduce any and all payments owed to Publisher where the applicable Advertiser has refused to make the corresponding payments to LeadsMarket.com. Notwithstanding the foregoing, LeadsMarket.com’s services do not involve investigating or resolving any claim or dispute involving Publisher and any Advertiser or other third party.
LeadsMarket.com shall compile, calculate and post on the LeadsMarket.com Website data that it has used to determine Publisher’s Commissions due and owing (the "Data"). Any questions or disputes regarding the Data must be submitted in writing to LeadsMarket.com within five (5) business days of the date the Data is posted on the LeadsMarket.com Website, otherwise the Data will be deemed accurate and accepted by Publisher. LeadsMarket.com will investigate any Data-related questions or disputes and shall resolve such questions or disputes in its sole discretion. If, due to any impairment of the Transaction Tracking Codes or for any other reason, LeadsMarket.com is unable or fails to provide Publisher with accurate or complete Data, LeadsMarket.com shall calculate Compensable Transactions ("Projected Compensable Transactions"), based on (i) Publisher’s average monthly Compensable Transactions recorded by LeadsMarket.com for the applicable Advertising Campaign, prorated for any shorter or longer period of time, where data is available to calculate a monthly average, or (ii) such amount that LeadsMarket.com determines is due and owing in its sole discretion where data needed to calculate Publisher’s average monthly Compensable Transactions is unavailable.
LeadsMarket.com shall not be responsible to pay Publisher on any eligible Commissions where (a) the Compensable Transaction involves the generation of leads, and the applicable leads delivered by Publisher comprise consumers that have previously registered for, opted-in to and/or are already a member or customer of the Advertiser, (b) are generated using fraud, incentivized marketing or otherwise in violation of the restrictions contained herein, or (c) the e-mail recipient did not opt-in to receiving e-mail marketing from Publisher. LeadsMarket.com will not pay Commissions on any billings (1) that occur before Publisher is accepted into the Publisher Program and (2) that occur after termination of this Agreement or any termination of any applicable Advertising Campaign. LeadsMarket.com will pay no Commissions to Publisher unless LeadsMarket.com has documentation to support such Commissions. LeadsMarket.com may require Publisher to provide a W-9, or similar tax identification information, as a condition precedent to receiving any Commission payments. LeadsMarket.com reserves the right to withhold and/or cancel Commission payments due and owing to Publisher in its sole discretion when LeadsMarket.com believes Publisher is in breach of any term of this Agreement. Customers buying products and/or services through the Publisher Program shall not be deemed the customers of Publisher. All Commission payments due to Publisher will be paid in US dollars. Publisher shall pay any and all taxes due to all taxing authorities arising from, or in connection with, Publisher’s participation in the Publisher Program. Without limiting the foregoing, Publisher agrees and acknowledges it shall be fully responsible for any and all taxes, whether state or local, and related fees, costs and penalties incurred by LeadsMarket.com and/or its Advertisers in relation to Publisher’s activities
Any business partners or associates of Publisher that participate in or perform any activities for Publisher as a part of the Publisher Program shall be deemed "Sub-Publishers." All Sub-Publishers must be pre-approved in writing by LeadsMarket.com. It is Publisher’s sole responsibility to request such approval. LeadsMarket.com reserves the right to withhold or refuse approval of any Sub-Publisher in its sole discretion and may revoke its approval of a Sub-Publisher at any time for any reason and without prior notice. All Sub-Publishers must meet the same criteria as Publisher for approval and must comply with the same terms and conditions as Publisher as set forth in this Agreement. Publisher shall be jointly and severally liable with such Sub-Publishers for the acts or omissions of its Sub-Publishers. LeadsMarket.com may revoke approval of Publisher’s participation in any Advertising Campaign or terminate this Agreement based on the acts or omissions of Publisher’s Sub-Publishers. LeadsMarket.com reserves the right to use all legal measures necessary to ensure that Publisher and its Sub-Publishers comply with this Agreement.
Publisher agrees to indemnify, defend and hold harmless LeadsMarket and its directors, officers, shareholders, employees, agents and publishers from and against any and all third party actions, claims, liabilities, damages, losses and expenses, including reasonable attorneys’ fees and costs arising out of or related to the acts, errors or omissions of the Publisher, its Sub-Publishers, or any of the Publisher’s or Sub-Publishers’ officers, directors, employees, agents or publishers, or any third party acting on behalf of any of the foregoing, in connection with the performance of its obligations under this Agreement, any applicable IO, any applicable Advertising Campaign, or any breach of this Agreement.
E-MAIL MARKETING POLICY/CAN-SPAM COMPLIANCE:
Prior to sending any commercial e-mail in connection with the Publisher Program, Publisher shall provide LeadsMarket.com with a list of Internet protocol ("IP") addresses and domain names that it intend(s) to use in connection with the particular Advertising Campaign. Publisher immediately must, upon the request of LeadsMarket.com, produce the name, date, time, IP address and referral uniform resource locator ("URL") where the applicable consumers granted Publisher affirmative consent, as defined by applicable law ("Affirmative Consent"), to send such e-mail marketing messages. Publisher is solely responsible for all consumer complaints relating to e-mail campaigns conducted by Publisher.
Publisher represents and warrants that it shall respond to all consumer complaints within forty-eight (48) hours of receipt. Besides all other available remedies, LeadsMarket.com may withhold and suspend Commission payment until all outstanding consumer complaints are resolved to LeadsMarket.com’s satisfaction. All costs associated with such required actions shall be deducted from the Publisher Commission. Publisher represents and warrants that it will comply with all applicable federal, state and local laws, rules and regulations, including without limitation the Federal Trade Commission implementing regulations, CAN-SPAM, and any international laws, rules and regulations), and any published rules or guidelines of the IAS networks, domains and/or e-mail service providers, regarding its e-mail marketing. Publisher acknowledges that any failure to comply with this Section may, in LeadsMarket.com’s sole discretion, result in the immediate termination of this Agreement and the forfeiture of any and all rights to any Commissions owed to Publisher by LeadsMarket.com.
When performing e-mail marketing of any kind for any Advertiser, Publisher represents and warrants that Publisher shall transmit commercial e-mail only to those recipients that have given Publisher Affirmative Consent to receive e-mail advertising from Publisher and have not revoked such consent as of the date the commercial e-mail was transmitted to such recipient. Publisher must (i) not falsify e-mail header and transmission information (including, without limitation, source, destination and routing information); (ii) not use any "subject" or "from" line materially false or misleading; (iii) not seek or obtaining unauthorized access to computers to send any and all commercial e-mail; (iv) include within all commercial e-mail sent: (a) a valid street address for both Publisher and the Advertiser (if any); (b) a clear and conspicuous opt-out notice and functional opt-out mechanism that must remain active for at least thirty (30) days from the date the subject e-mail was transmitted; (c) clear and conspicuous language in the body of the email identifying the message as an advertisement or solicitation by either header or footer information which states the message is an advertisement or solicitation; and (d) process unsubscribe requests within three (3) days of receipt of same; (v) comply with all legal obligations and best practices regarding unsubscribing consumers from the Publisher’s e-mail mailing lists; (vi) at least once each week, scrub the Publisher Database against the Advertiser suppression list, LeadsMarket.com’s suppression list and Publisher suppression list (collectively "Suppression List"), subject to the provisions contained below; and (vii) immediately notify LeadsMarket.com if any complaint, investigation and/or litigation ensues concerning Publisher’s or any Sub-Publisher’s e-mail practices (whether or not such complaint, investigation and/or litigation relates to Publisher’s relationship with LeadsMarket.com). If any state or federal law, rule or regulation governing e-mail communications is enacted or amended after the effective date of this Agreement setting forth standards more restrictive than those set forth herein, the more restrictive standards contained in such enacted or amended law, rule or regulation shall apply to all Publishers with or without notice from LeadsMarket.com of such change.
Regarding any Suppression List generated in connection with, or provided through the Publisher Program, Publisher shall: (i) use such Suppression List, and the individual customer records contained, solely for the suppression purposes set forth herein, even after any termination of this Agreement; (ii) regularly use such Suppression List to remove any and all e-mail addresses or domains contained therein from future commercial e-mail mailings; (iii) not use the Suppression List for e-mail marketing (or provide the Suppression List to any third party for said purposes) and not send, or cause to be sent, any commercial e-mail messages to an e-mail address or domain appearing on any Suppression List; (iv) not use any Suppression List for e-mail appending in any manner; (v) hold any Suppression List provided by LeadsMarket.com or any Advertiser in trust and confidence and use same solely for the suppression purposes set forth; (vi) not retain a copy of any Suppression List provided by LeadsMarket.com or any Advertiser following termination of this Agreement; and (vii) not disclose any Suppression List provided by LeadsMarket.com or any Advertiser to any employee, consultant, subcontractor or third party individual, corporation or entity without first ensuring said party’s written agreement to be bound by this Agreement. Such agreement shall be immediately forwarded to LeadsMarket.com, upon request. LeadsMarket.com reserves the right to withhold its consent to such disclosure and may, within its discretion, accordingly bar disclosing any and all Suppression Lists provided by LeadsMarket.com or any Advertiser.
Publisher shall upload its own list of suppressed e-mail addresses to the area of the LeadsMarket.com Website ("Suppression List Upload Section"), if such a Suppression List Upload Section is provided by LeadsMarket.com. If the Suppression List Upload Section is provided by LeadsMarket.com, and no such e-mail addresses are supplied by Publisher, LeadsMarket.com may conclude that no such addresses exist. Publisher further agrees and acknowledges that: (a) it has downloaded and removed the domains on the Federal Communications Commissions ("FCC’s") wireless domain names list (http://www.fcc.gov/cgb/policy/DomainNameDownload.html) from any and all current data used in its mailings; and (b) any and all new data that it acquires, regardless of its source, will be scrubbed against the FCC’s wireless domain names list and that the domain names contained therein will be removed before sending any LeadsMarket.com mailings. Publisher shall maintain electronic or tangible records evidencing the removal of any email addresses from Publisher’s lists for verification by LeadsMarket.com as required or requested.
Publisher shall comply fully with the Telephone Consumer Protection Act, as amended and updated (“TCPA”) for all marketing activity that might result in telemarketing calls, text messages, SMS messages or other activities governed by the TCPA, whether from LeadsMarket.com or any Advertiser. Understanding the TCPA and complying with the TCPA is solely Publisher’s responsibility. In addition to any other requirements of the TCPA or any implementing regulations, Publisher shall obtain prior express written consent from consumers that the consumer will accept telemarketing calls and SMS marketing messages from LeadsMarket.com LLC and its Advertisers or other entities as specified by LeadsMarket.com. Consent cannot be a condition of a purchase. Without limiting the foregoing, if Publisher uses its own websites or forms to generate leads or to encourage a purchase or other consumer activity, Publisher immediately must product, on demand: (i) proof that a clear and conspicuous disclosure was provided to the consumer allowing for telemarketing calls and/or SMS messages as required herein; (ii) that the consumer unambiguously consented to receive such to the number the consumer provided; (iii) a copy of the website page or form that contains the consent language, and the fields entered by the consumer (this can be blank); (iv) a screenshot of the consumer's view that shows the any fields completed (this cannot be blank); (v) the date and time stamp related to the consent given; and (vi) the consumer's IP address.
COVENANTS, REPRESENTATIONS AND WARRANTIES:
The Acceptable Use Policy ("AUP") of LeadsMarket.com is posted here . This AUP describes the proper conduct within and prohibited uses of the Publisher Program. By registering for and using the Publisher Program, you agree to be bound and abide by the AUP. The AUP is not exhaustive and LeadsMarket.com reserves the right to modify the AUP at any time, effective upon posting the modified AUP on LeadsMarket.com Website (see URL above). It is Publishers sole responsibility to periodically review the AUP for updates. LeadsMarket.com does not provide notices of any changes in any manner other than by posting the changes on the LeadsMarket.com Website. Your continued participation in the Publisher Program and/or use of the LeadsMarket.com Website after such modification constitutes your consent to any and all changes to the AUP in effect at that time.
DISCLAIMERS/LIMITATION OF LIABILITY: THE PUBLISHER PROGRAM, LEADSMARKET.COM WEBSITE, DATA, SUPPRESSION LISTS, TRANSACTION TRACKING CODES AND CONTENT PROVIDED BY LEADSMARKET.COM ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS AND ALL WARRANTIES, EXPRESS AND IMPLIED, ARE DISCLAIMED (INCLUDING WITHOUT LIMITATION THE DISCLAIMER OF ANY WARRANTIES OF MERCHANTABILITY, NON-INFRINGEMENT OF INTELLECTUAL PROPERTY AND/OR FITNESS FOR A PARTICULAR PURPOSE). THE PUBLISHER PROGRAM, LEADSMARKET.COM WEBSITE, DATA, SUPPRESSION LISTS, TRANSACTION TRACKING CODES AND CONTENT PROVIDED BY LEADSMARKET.COM MAY CONTAIN BUGS, ERRORS, PROBLEMS OR OTHER LIMITATIONS. LEADSMARKET.COM HAS NO LIABILITY WHATSOEVER TO PUBLISHER OR ANY THIRD PARTY, FOR PUBLISHER’S USE OF, OR INABILITY TO USE, THE PUBLISHER PROGRAM, THE LEADSMARKET.COM WEBSITE, DATA, SUPPRESSION LISTS, TRANSACTION TRACKING CODES AND/OR CONTENT. LEADSMARKET.COM IS NOT LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES (INCLUDING WITHOUT LIMITATION DAMAGES FOR LOSS OF BUSINESS, LOSS OF PROFITS OR COSTS OF LITIGATION), WHETHER BASED ON BREACH OF CONTRACT, BREACH OF WARRANTY, TORT (INCLUDING NEGLIGENCE), PRODUCT LIABILITY OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THE NEGATION OF DAMAGES SET FORTH HEREIN IS A FUNDAMENTAL ELEMENT OF THE BASIS OF THE BARGAIN BETWEEN LEADSMARKET.COM AND PUBLISHER. THE PUBLISHER PROGRAM, LEADSMARKET.COM WEBSITE, DATA, SUPPRESSION LISTS, TRANSACTION TRACKING CODES AND CONTENT PROVIDED BY LEADSMARKET.COM WOULD NOT BE PROVIDED TO PUBLISHER WITHOUT SUCH LIMITATIONS.
LEADSMARKET.COM MAKES NO REPRESENTATION OR WARRANTY WITH RESPECT TO ANY RESULTS OBTAINABLE THROUGH THE PUBLISHER PROGRAM. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY PUBLISHER FROM LEADSMARKET.COM THROUGH THE PUBLISHER PROGRAM, LEADSMARKET.COM WEBSITE, DATA, SUPPRESSION LISTS, TRANSACTION TRACKING CODES OR CONTENT SHALL CREATE ANY WARRANTY, REPRESENTATION OR GUARANTEE NOT EXPRESSLY STATED IN THIS AGREEMENT. ALL RESPONSIBILITY AND LIABILITY FOR ANY AND ALL DAMAGES CAUSED BY OR THROUGH THE PUBLISHER PROGRAM, LEADSMARKET.COM WEBSITE, DATA, SUPPRESSION LISTS, TRANSACTION TRACKING CODES AND CONTENT IS EXPRESSLY DISCLAIMED. PUBLISHER UNDERSTANDS AND AGREES THAT PARTICIPATION IN THE PUBLISHER PROGRAM AND ACCESS OR USE OF THE LEADSMARKET.COM WEBSITE AND ITS CONTENT IS DONE SOLELY AT PUBLISHER’S OWN DISCRETION AND AT PUBLISHER’S OWN RISK. PUBLISHER IS SOLELY RESPONSIBLE FOR ANY USE, OR ALLEGED USE, OF THE PUBLISHER PROGRAM, LEADSMARKET.COM WEBSITE, DATA, SUPPRESSION LISTS, TRANSACTION TRACKING CODES AND CONTENT THAT MAY INFRINGE UPON A THIRD PARTY’S INTELLECTUAL PROPERTY RIGHTS. UNDER NO CIRCUMSTANCES SHALL LEADSMARKET.COM BE LIABLE TO PUBLISHER OR ANY THIRD PARTY (INCLUDING, WITHOUT LIMITATION, ANY CUSTOMERS OBTAINED THROUGH PUBLISHER’S MARKETING EFFORTS) IN ANY MANNER WHATSOEVER ARISING FROM PUBLISHER’S PARTICIPATION IN THE PUBLISHER PROGRAM. WITHOUT LIMITING THE FOREGOING, LEADSMARKET.COM’S MAXIMUM AGGREGATE LIABILITY TO PUBLISHER AND ANY THIRD PARTY UNDER ANY AND ALL CIRCUMSTANCES SHALL BE EQUAL TO THE MONEY PAID BY LEADSMARKET.COM TO PUBLISHER DURING THE SIX (6) MONTHS IMMEDIATELY PRECEEDING THE EVENT GIVING RISE TO SUCH DAMAGES.
The organization, graphics, design, compilation, magnetic translation, digital conversion, software and other matters related to the LeadsMarket.com Website, Publisher Program, Content, Data, Transaction Tracking Codes and Suppression Lists provided by LeadsMarket.com or any Advertiser are protected under applicable copyright, trademark and other proprietary or intellectual property laws. The usage, copying, redistribution or publication by Publisher of any part of the LeadsMarket.com Website, Publisher Program, Content, Data, Transaction Tracking Codes and Suppression Lists provided by LeadsMarket.com or any Advertiser, other than as contemplated in this Agreement, are strictly prohibited. Publisher acquires no ownership rights to the LeadsMarket.com Website, Publisher Program, Content, Data, Transaction Tracking Codes and Suppression Lists provided by LeadsMarket.com or any Advertiser. The availability of the LeadsMarket.com Website, Publisher Program, Content, Data, Transaction Tracking Codes and Suppression Lists provided by LeadsMarket.com or any Advertiser does not constitute a waiver of any rights related thereto.
Publisher agrees that LeadsMarket.com may use, in perpetuity and without prior approval, Publisher’s name, company name and/or likeness, the Publisher Website addresses and any associated information, in LeadsMarket.com’s marketing materials and press releases without compensation to Publisher. Publisher shall not create, publish, distribute or permit any written material that refers to LeadsMarket.com without first submitting such material to LeadsMarket.com and receiving LeadsMarket.com’s prior written consent, which LeadsMarket.com may withhold in its sole discretion. For this Agreement, "Confidential Information" shall mean all data and information, of a confidential nature or otherwise, disclosed during the term of this Agreement by one party ("Disclosing Party") to the other party ("Receiving Party"), and information that the Receiving Party knows or should know that the Disclosing Party regards as confidential including, but not limited to: (i) a party’s business plans, strategies, know how, marketing plans, suppliers, sources of materials, finances, business relationships, processes, methodologies, trade secrets, customer and vendor lists, personally identifiable customer information, pricing, technology, employees, trade secrets and other non-public or proprietary information whether written, oral, recorded on tapes or in any other media or format; (ii) the material terms of this Agreement and any associated Advertisers or Advertising Campaigns; and (iii) any information marked or designated by the Disclosing Party as confidential. The Receiving Party agrees to hold all Confidential Information in trust and confidence and, except as authorized by the Disclosing Party in writing, shall not use such Confidential Information for any purpose other than as expressly set forth in this Agreement, or disclose any Confidential Information to any person, company or entity, except to those of its employees and professional advisers: (a) who must know such information for the Receiving Party to perform its obligations hereunder; and (b) who have entered into a confidentiality agreement with the Receiving Party with terms at least as restrictive as those set forth herein. Confidential information shall not include any information that the Receiving Party can verify with substantial proof: (1) is generally available to or known to the public through no wrongful act of the Receiving Party; (2) was independently developed by the Receiving Party without the use of Confidential Information; or (3) was disclosed to the Receiving Party by a third party legally in possession of such Confidential Information and under no obligation of confidentiality to the Disclosing Party. The information and services provided through the Publisher Program and the Content are proprietary in nature and, by enrolling, Publisher acknowledges Publisher is not a competitor of LeadsMarket.com and agrees not to share this information with any competitors of LeadsMarket.com. The Receiving Party agrees that monetary damages for breach of confidentiality may not be adequate and that the Disclosing Party shall be further entitled to injunctive relief, without the requirement to post bond. This Section shall survive any termination of this Agreement for a period of five (5) years, or for as long as that Confidential Information remains a trade secret under Nevada State law, whichever period is longer.
Publisher recognizes that LeadsMarket.com has proprietary relationships with the publishers, Advertisers and other third-parties that participate in the Publisher Program (collectively, "LeadsMarket.com Partners"). Publisher agrees not to circumvent LeadsMarket.com’s relationship with its LeadsMarket.com Partners, or otherwise offer, provide, contract for or otherwise perform, directly or indirectly, advertising, marketing or promotional services similar to the services performed by publishers in the Publisher Program for any LeadsMarket.com Partner during the term of this Agreement and for the one (1) year period following termination or expiration of this Agreement. Notwithstanding the foregoing, if Publisher can show that any such LeadsMarket.com Partner already obtained such services from Publisher prior to the effective date of this Agreement, then Publisher shall not be prohibited from continuing such relationship.
Publisher agrees to indemnify, defend and hold harmless LeadsMarket.com, its parents, publishers and/or subsidiaries, and each of their respective officers, directors, partners, members, managers, employees, agents and attorneys, from and against any and all liabilities, claims, actions, suits, proceedings, judgments, fines, damages, costs, losses and expenses (including reasonable attorneys’ fees, court costs and/or settlement costs) arising from or related to: (i) Publisher’s, or a Sub-Publisher’s, breach of this Agreement and/or any representation or warranty contained herein; (ii) the Publisher Websites, Publisher Database, and/or Publisher’s or any Sub-Publisher’s marketing practices; (iii) any third party allegation or claim against LeadsMarket.com relating to a violation of any Laws and Regulations; (iv) any allegation that Publisher or a Sub-Publisher has infringed upon the trademark, trade name, service mark, copyright, license, intellectual property or other proprietary right of any third party; (v) any non-Advertising Campaign related content, goods or services offered, sold or otherwise provided by Publisher on and through the Publisher Websites, Publisher Database or otherwise; (vi) any claim that LeadsMarket.com must pay any taxes in connection with Publisher’s participation in the Publisher Program; or (viii) Publisher’s or any Sub-Publisher’s participation in the Publisher Program, in any manner whatsoever. You will promptly assume such defense with counsel reasonably acceptable to LeadsMarket.com upon written notice to you of such indemnifiable claim. LeadsMarket.com reserves the right to participate in the defense at its sole expense. You agree you will settle no indemnifiable claim without our prior written approval of LeadsMarket.com.
Publisher shall immediately notify LeadsMarket.com in writing if Publisher receives notice of any complaints, inquiries or investigations related to the Publisher Websites, Publisher Database, any Sub-Publishers or any other violations for Publisher’s or any Sub-Publisher’s business whether or not Publisher must indemnify LeadsMarket.com for such claim.
Publisher agrees that LeadsMarket.com will not be liable or considered in breach of this Agreement for LeadsMarket.com’s delay or failure to perform as required under the terms of this Agreement as a result of any causes or conditions beyond LeadsMarket.com’s reasonable control and that LeadsMarket.com cannot overcome through exercising commercially reasonable diligence (a "Force Majeure Event"). If any such Force Majeure Event occurs including, without limitation, acts of God, fires, explosions, telecommunications, Internet or network failure, results of vandalism or computer hacking, storm or other natural occurrences, national emergencies, acts of terrorism, insurrections, riots, wars, strikes or other labor difficulties, or any act or omission of any other person or entity, LeadsMarket.com will give Publisher notice and will use commercially reasonable efforts to minimize the impact of any such event.
DISPUTE RESOLUTION PROVISIONS:
This Agreement shall be treated as though it were executed and performed in Clark County, Nevada and shall be governed by and construed under the laws of Nevada (without regard to conflict of law principles). Any dispute arising out of or relating to this Agreement shall be resolved in a binding arbitration under the auspices of the American Arbitration Association in Clark County, Nevada under the then current Commercial Arbitration Rules of the American Arbitration Association. Besides all other rights and remedies a party may have, the prevailing party in any arbitration or legal action shall be entitled to an award of its reasonable attorneys' fees and costs. Any award rendered shall be final and conclusive to the parties and a judgment thereon may be entered in any court of competent jurisdiction. This binding arbitration provision shall not, however, prevent either party from seeking equitable or injunctive relief in a court of competent jurisdiction. Publisher agrees that any unauthorized and/or unlawful use of the Publisher Program would cause irreparable injury to LeadsMarket.com for which monetary damages would be inadequate. In such event, LeadsMarket.com shall have the right, besides other remedies available to it under this Agreement, to immediate injunctive relief against Publisher without the need to post a bond. Nothing in this Agreement shall be construed to limit any legal remedies available to LeadsMarket.com. To the extent permitted by law, you agree you will not bring, join or participate in any class action lawsuit as to any claim, dispute or controversy you may have against LeadsMarket.com and its employees, officers, directors, members, representatives and/or assigns. You agree to the entry of injunctive relief to stop such a lawsuit or to remove you as a participant in the suit. You agree to pay the attorney's fees and court costs that LeadsMarket.com incurs in seeking such relief. This preventing you from bringing, joining or participating in class action lawsuits: (i) does not constitute a waiver of your rights and remedies to pursue a claim individually and (ii) is an independent agreement.
CLASS ACTION WAIVER:
Any proceedings to resolve or litigate any dispute in any forum will be conducted solely on an individual basis. Neither you nor LeadsMarket.com will seek to have any dispute heard as a class action, private attorney general action, or in any other proceeding in which either party acts or proposes to act in a representative capacity. No arbitration or proceeding will be combined with another without the prior written consent of all parties to all affected arbitrations or proceedings. Furthermore, you agree that you will not seek to have any dispute against any lender to whom you are referred heard as a class action, private attorney general action, or in any other proceeding in which either party acts or proposes to act in a representative capacity.
If any Section or provision of this Agreement, or the application of such Section or provision, is held invalid by any court of competent jurisdiction, applicable statute or rule of law, then such Section or provision shall be deemed automatically adjusted to the minimum extent necessary to conform to the requirements for validity as declared at such time and, as so adjusted, shall be deemed a Section or provision of this Agreement as though originally included herein. If the Section or provision invalidated is of such a nature it cannot be so adjusted, the Section or provision shall be deemed deleted from this Agreement as though such Section or provision had never been included herein. In either case, the remaining Sections and provisions of this Agreement shall be interpreted to reasonably affect the original intent of LeadsMarket.com and Publisher. Section headings are included for convenience only and shall not affect the interpretation of this Agreement.
LeadsMarket.com and Publisher are independent contractors, and nothing in this Agreement will create any partnership, joint venture, agency, franchise, sales representative or employment relationship between the parties. LeadsMarket.com’s failure to enforce any provision of this Agreement shall not be deemed a waiver of such provision nor of the right to enforce such provision. Any attempt by any individual, whether or not an Publisher, to damage, destroy, tamper with, vandalize or otherwise interfere with the operation of the Publisher Program, violates both criminal and civil law and LeadsMarket.com may diligently pursue any and all remedies against any offending individual or entity to the fullest extent permissible by law and in equity. This Agreement will be binding on, inure to the benefit of and be enforceable against the parties and LeadsMarket.com’s successors and assigns. Publisher may transfer no rights and obligations under this Agreement. Any attempt to do so shall be deemed invalid and shall give LeadsMarket.com the right immediate to terminate this Agreement.
Publisher agrees that by clicking on the button labeled "I Agree" or “Accept” or “Submit” (or such similar button as may be designated by LeadsMarket.com to accept this Agreement), Publisher is submitting a legally binding electronic signature and is entering into a legally binding contract. Publisher acknowledges that Publisher’s electronic submissions constitute Publisher’s agreement and intent to be bound by this Agreement. Under any applicable statutes, regulations, rules, ordinances or other laws, including without limitation the United States Electronic Signatures in Global and National Commerce Act, P.L. 106-229 (the "E-Sign Act") or other similar statutes, PUBLISHER HEREBY AGREES TO THE USE OF ELECTRONIC SIGNATURES, CONTRACTS, ORDERS AND OTHER RECORDS AND TO ELECTRONIC DELIVERY OF NOTICES, POLICIES AND RECORDS OF TRANSACTIONS INITIATED OR COMPLETED THROUGH THE SOFTWARE OR SERVICES OFFERED BY LEADSMARKET.COM. Further, Publisher waives any rights or requirements under any statutes, regulations, rules, ordinances or other laws in any jurisdiction which require an original signature or delivery or retention of non-electronic records, or to payments or granting credits by other than electronic means.
For technical/general questions, please contact: firstname.lastname@example.org
EXHIBIT A: QUALITY CONTROL GUIDELINES
LeadsMarket.com LLC (LeadsMarket.com) is serious about maintaining the highest quality leads in the industry. Therefore, LeadsMarket.com will only pay a fee for leads that comply with applicable international, federal, state or local laws, these Quality Control Guidelines, and that are not generated by fraudulent practices.
A valid lead (aka “action” or “user action”) is a lead with accurate and complete information (i.e., all necessary fields have been completed by the consumer). Valid leads must be from real people (consumers) who express a genuine interest in the offer. LeadsMarket.com will only pay for valid leads. The following Quality Control Guidelines must be met to generate a valid lead:
For all lead generation activity:
- 1. Leads must not come from computer-generated sources such as robots, spiders, computer scripts or from other automated, artificial or fraudulent methods, including without limitation any methods designed to appear like an individual, real live person.
- 2. Leads must not be processed or entered by anyone other than the consumer named in the lead. Call center operations may be exempt from this requirement with LeadsMarket.com’s prior consent and written approval.
- 3. Leads must not contain false, incomplete or inaccurate information.
- 4. Leads must not be from persons never interested in receiving information in the offer, or from persons misled into submitting their information.
- 5. Leads must not be duplicate leads, defined as the same contact information (same or similar name with the same phone number or email address) sent to LeadsMarket.com in the last 30 days. For “payday loan” leads, new consumer-generated requests within 30 days may be accepted if they are not duplicative of prior requests.
- 6. Unless prior written authorization is provided by LeadsMarket.com, Leads must not be incentivized (including without limitation leads generated by offering incentives, payments, rebates or other things of value intended to increase conversion rates).
- 7. Leads must not be obtained using misleading or confusing language encouraging persons to submit their contact information.
- 8. Unless prior written authorization is provided by LeadsMarket.com, Leads must not be generated with any websites or offers that are oriented toward, show or promote pornographic or sexually explicit content, gambling, racist or hate speech or other offensive material as determined solely by LeadsMarket.com.
- 9. Leads sent to LeadsMarket.com must not be sold to other lead buyers, lead aggregators, vendors, wholesale or retailer buyers (i.e., only EXCLUSIVE leads are acceptable). This requirement may be waived only with LeadsMarket.com’s prior written consent.
- 10. Leads must not be misclassified (for example, a payday loan lead is not valid if the consumer was seeking information on debt relief programs).
- 11. The consumer completing the request form must be 18 years of age or older.
- 12. Leads obtained through Craigslist or other similar online classified ad websites must not be misleading , including without limitation any strategies that redirect persons to landing pages for purposes not clearly referenced or explained in the original ad.
- 14. Leads must not be generated through advertisements that are misleading, untrue and/or infringing on any trademark, copyright or other third party intellectual property rights.
- 15. Leads must be delivered to LeadsMarket.com in real-time.
- 16. Leads must not be obtained using any other fraudulent or illegal practices.
- 17. Leads related to consumer finance (including without limitation payday loan leads) must meet a redirect rate of no less than 90%.
- 18. Leads sold via Ping Tree must not be sold on an exclusive basis.
For lead generation in legal verticals:
- 19. Advertisements and creative must comply with all applicable state laws and regulations, including without limitation those governing attorney advertising, solicitations and ethics.
- 20. Advertisements and creative must not be posted, displayed or directed to any websites or URLs that contain communications regarding an attorney’s services or legal services that: (i) either expressly state or imply qualifications of the attorney or the attorney’s services, (ii) includes misleading information likely to create unjustified expectations about a specific attorney or the nature of legal services offered, (iii) compare the attorney or legal services to those of other attorneys or legal services, or (iv) promise results.
- 21. The services provided by LeadsMarket.com or its publishers shall not be referred to (directly or indirectly, express or implied) as a referral service or prepaid legal services plan. Any descriptions of LeadsMarket.com or its publishers must accurately describe its services consistent with the disclaimers and information on the website(s) provided by LeadsMarket.com.
- 22. All advertisements must be approved in writing by LeadsMarket.com prior to use. Unless approved by LeadsMarket.com, advertisements must not contain images or depictions of money, judges, celebrities, extreme emotional appeals, acts of violence or imagery of weapons. Advertisements containing pictures of people, as lawyers, clients, etc., must contain a disclaimer in the footer stating: “All photos are of models and do not depict clients” or substantially similar language.
Examples of prohibited advertising language (these are examples only and are not exhaustive lists):
Regarding the promise of results or creating unjustified expectations, do not use the following or similar language:
- • “eliminate your debt with bankruptcy”
- • “win your case with an attorney”
- • “quick and easy settlement”
Regarding qualifiers used to describe attorneys, you may refer to attorneys as “local” or “practicing in [specified area of law]”. Do not use works like “expert”, “specialist”, “certified”, “best”, “qualified”, etc.
Do not make statements regarding past success. For example, do not state “sponsoring DUI lawyers have helped thousands of people get out of DUI charges”.
Do not state or imply that LeadsMarket.com or its publishers are a referral service. For example, do not state:
- • “you will be referred to an attorney”
- • “we will place you with an attorney”
- • “we match you with an attorney”
- • “the right attorney”
- • “the attorney who is right for you”
24. Publishers shall not perform any search engine marketing, including purchasing key words, which does not comply with the following Search Engine Marketing (SEM) Policy:
- a. Publisher shall not purchase or bid on any key words identical to, confusingly similar to, or a derivation of, the following names: Attorney Boost; LeadsMarket.com; DUIProtector.com; MyBankruptcyRights.com; SettleMyAccident.com; CaringDivorceAttorney.com; HelpfulTaxAttorney.com; OneStopImmigrationAttorneys.com; MyLegalDefender.com; MySSIAttorney.com; AttorneysforSmallBusiness.com; WorkCompCounsel.com; LookForLawyer.com
- b. Publisher shall not include any links in any search advertisements that automatically redirect a user to the LeadsMarket.com’s or its publishers’ websites.
- c. Publisher shall not use any names or derivatives set forth in subparagraph a. above in Publisher’s online search ad creative.
25. If Publisher engages in an email campaign, it shall comply with the following Email Policy
- a. All content and images in emails must adhere to those outlined in these Quality Control Guidelines.
b. Email cannot violate any provisions of the CAN- SPAM Act. Without limitation, every email must include :
- i. a valid opt-out (unsubscribe) mechanism (which must be honored within five business days);
- ii. a valid physical postal address;
- iii. a subject line containing the phrase “ATTORNEY ADVERTISEMENT” either at the beginning or the end of the subject line;
- iv. language conspicuously in the email stating “ATTORNEY ADVERTISING MATERIAL. This is a legal advertisement for legal services. If you have already retained a lawyer in connection with the legal matter referred to in this advertisement, please disregard this advertisement.”
Offsets and Credits (for all lead generation activities):
If LeadsMarket.com pays for leads that are later deemed invalid or were generated in violation of these Quality Control Guidelines, such fees must be repaid to LeadsMarket.com on demand. LeadsMarket.com may withhold the payment of future money due as a credit against invalid or fraudulent leads for which payment was previously made.