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What Is Publisher Email Marketing 2.0?

Publisher email marketing 2.0 is a new approach to sending offers to subscribers, that maximizes earnings per click (EPC) and earnings per thousand emails sent (eCPM). This new approach has a very simple 3 step formula:

  • Engage users with useful and relevant content.
  • Allow subscribers to spread the message virally using social media.
  • Send relevant offer to segmented list already pre-sold on the offer.

The Difference between Email Marketing 2.0 and 1.0

Publisher Email Marketing 1.0
  • Emailing subscribers a personalized email with a creative that has images, graphics, and text with a straightforward call to action and a tracking link.
  • Add everyone who opened the email or clicked the link in the email into a new list.
  • One month later send the same email creative to the new list.
Publisher Email Marketing 2.0
  • Emailing subscribers a very useful, text only email that discusses the benefits of the offered product or service. This email will include a tracking link to the offer’s landing page and links to make it easy to share the email on Facebook, Twitter, or forward the email to friends.
  • Add everyone who opened the email or clicked the link in the email into a new list.
  • Next day send to the new list a personalized, text only email with straightforward call to action promoting an offer discussed in the first email.

The Advantages of Publisher Marketing 2.0 vs 1.0

Disadvantages of Publisher Email Marketing 1.0
  • Low open rate
  • High unsubscribe rate
  • High spam complaint rate
  • Small list of openers and clickers
  • Irrelevant content to most of the subscribers
  • Email is not shared with anyone
  • Lower EPC and eCPM
Advantages of Publisher Email Marketing 2.0
  • Very high open rate because email is useful and relevant to everyone.
  • Very low unsubscribe rate because email is useful and relevant to everyone.
  • Very low spam complaint rate because email is useful and relevant.
  • Very large list of openers and clickers who are already informed about the product or service.
  • Relevant and useful content liked by all or most of the subscribers.
  • People share the email with friends using social media networks to promote the offer with your tracking link.
  • Higher EPC and eCPM

By using publisher email marketing 2.0, you can say goodbye to low open rates, high unsubscribe and complaint rates, low EPC and eCPM.

Join the LeadsMarket.com publisher program today and start earning higher eCPMs and EPC from email marketing!